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The Most Expensive Employee You Never Fire
"One cracked crystal ruins the whole grid."
Ava Prescott
September 12, 2025
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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.
Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes
✨ In Today’s Issue…
We dive Into...
The hidden cost of keeping the wrong person on your spa team—and how one unchecked energy vampire can suck the soul out of your luxury sanctuary (and your profits).
Have you watched the 3-part video series Luxury Spa Growth yet?
Learn how top spas are turning one-time visits into lifetime VIPs by clicking here! 💌
💣 Bold Truth: One Bad Hire Can Burn Down a Brand
It doesn’t take a scandal.
No lawsuits. No walkouts. No screaming matches in the breakroom.
Sometimes, all it takes is one eye-roll at the front desk.
One sigh behind the treatment room curtain.
One whispered complaint in the breakroom that spreads like incense smoke.
Negativity is contagious.
And in a business built on vibe, energy is everything.
🕯️ A Story From the Steam Room
Picture this:
A spa owner opens a stunning new location—every detail is flawless.
• Fresh eucalyptus in the air
• Plush robes folded with reverence
• A treatment menu crafted like a wine list for the soul
But bookings stall.
VIPs ghost after one visit.
The referral traffic dries up.
The culprit?
Her lead esthetician—once charming, now jaded—had become the silent killer of the brand.
She didn’t say anything terrible.
She just stopped caring.
Clients felt it.
The team felt it.
The business? It bled from the inside out.
Here’s the Step-by-Step: Your Luxury Spa Energy Audit
1. Listen with Your Eyes, Not Just Your Ears 👀
Energy doesn’t need words. Watch how your staff move when:
A VIP walks in
The schedule gets hectic
You’re not in the room
Do they shrink or shine?
2. Audit Emotional Contagion 💫
Ask yourself:
"How do I feel after five minutes with this team member?"
If the answer is drained, anxious, or “icky” (yes, that’s a technical term now), trust it.
Energy doesn’t lie—even when words do.
3. Survey Your Staff and Read Between the Lines 📄
Use anonymous feedback tools or one-on-ones to ask:
“Who brings the team up?”
“What’s something we need to fix internally?”
If one name keeps popping up in whispers... believe the whispers.
4. Pull the Client Feedback Reports 📉
Look at reviews, follow-up texts, and spa exit surveys.
Clients rarely call out names. But they’ll say:
“I didn’t feel as relaxed as I hoped.”
“Seemed rushed.”
“Just didn’t have that spark.”
Find the trend. Then trace the source.
5. Set Your Standard, Not Just Policies 🚫
You run a luxury spa. Your culture isn’t just procedures—it’s presence.
Your staff isn’t just trained. They’re curated.
That means:
“Polite” isn’t enough. You want warmth.
“On time” isn’t enough. You want engaged.
“Qualified” isn’t enough. You want brand-aligned.
It’s not snobbery. It’s excellence. There’s a difference.
🎯 The Glowelle Lesson
SWhen it comes to culture:
One bad attitude is louder than ten polite ones.
It seeps into the towels.
It echoes in the treatment rooms.
It lingers in the energy clients carry home.
Luxury isn’t just what you offer—it’s how people feel around your brand.
🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster
Because it’s not just about facials anymore—it’s about flawless follow-through.
NEED HELP RIGHT NOW?
Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.
Order The Growth Accelerator Kit:
It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.
➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.
Keep Glowing
✨The Spark Crew