Automated Follow-Ups: The Champagne Service Your Spa Is Missing

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive Into...

How to turn your spa’s post-treatment silence into a soft, luxurious whisper that says, “We remember you, darling.”

Because in the luxury world, silence is never golden — it’s just…awkward.

The Bold Shift: Follow-Ups Aren’t Just Polite—They’re Profitable 💰

Imagine this: a client leaves your spa feeling divine. Skin glowing. Shoulders loose. Soul restored.

Then... nothing.

No check-in.
No offer.
No reminder.
No invitation back.

She’s already halfway booked at that “new spot” her friend posted about on Instagram by the time you realize she hasn’t been in for 8 weeks. 😬

But here’s the twist: it’s not because she didn’t love you. It’s because you didn’t remind her to come back.

A Story Spa Owners Know Too Well 📖

Let’s talk about the lovely Claudine.

Claudine came in for a luxurious 90-minute Lymphatic Sculpt facial. You chatted about her upcoming wine retreat. She said she loved the scent of your signature candle. She floated out of your spa like she was walking on rose petals.

Then weeks passed. Then months.

You meant to send her a check-in. Maybe a follow-up on that skincare regimen. Maybe a “how was Tuscany?” email. But you got busy.

By the time you remembered... she was gone. And no, she didn’t ghost you. You just didn’t whisper, “Come back soon.” ✨

The Luxe Loop™ Follow-Up Formula 💌

This is the exact framework used by spas that never lose their VIPs.

💻 Step 1: Automate It—But Make It Feel Like Silk

Create a 3-email follow-up sequence that sends after every visit. Each one should feel handwritten, personal, and rich in tone.

• Email 1 (24 hours later): “You’re Still Glowing”—thank them, mention the exact treatment, suggest one luxe add-on for next time.

• Email 2 (7 days later): “Your Skin Called…”—drop a skincare tip or product recommendation from their facial.

• Email 3 (21 days later): “Ready for Round 2?”—suggest a date and treatment to book again, with a subtle link to your online scheduler.

🔄 Step 2: Match the Email to the Treatment

No generic “thanks for visiting” emails here. Use tags in your CRM (like Aesthetix or Boulevard) to tailor messages to the service they booked.

• Botox gets a 10-day touch-up reminder 🧊

• Peels get a 2-week follow-up with post-care products 🧴

• Membership clients get exclusive booking previews 🗓️

🥂 Step 3: Add the Unexpected Luxury Touch

• A Spotify playlist to recreate spa vibes at home 🎶

• A recipe for your cucumber-mint detox water 🍋

• A thank-you voice memo from the therapist who treated them 💬

Automated? Yes.
Forgettable? Never.

Why This Works So Well for Luxury Spa Owners Like You 🌟

Because high-end clients don’t want “marketing.” They want to feel seen.

Every email that lands in their inbox should feel like a Chanel invitation, not a “special offer.”

Automated follow-up is how you:

✅ Nurture the relationship
✅ Increase repeat bookings (by up to 30%!)
✅ Show clients they’re not just a number — they’re the number one

The Glowelle Lesson 💡

Every client is pre-sold on coming back — if you follow up like the luxe brand you are.

If you don’t, the silence feels like a “meh,” even if you meant it to feel like “merci.”

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

10 Quick FAQs on Automated Spa Follow-Up Emails 🧠

1. Do automated emails feel impersonal?
   Not if you customize with name, treatment type, and tone.

2. What’s the best timing for follow-ups?
   24 hours, 7 days, 21 days after the appointment.

3. Which platform should I use?
   Aesthetix, Mailchimp, or ActiveCampaign for spa-specific workflows.

4. How many follow-up emails should I send?
   Three. One thank you, one nurture, one rebook prompt.

5. What’s the tone of voice?
   Warm, luxury, conversational. Think Four Seasons, not Groupon.

6. What if the client doesn’t respond?
   That’s okay—these are gentle nudges, not demands.

7. Should I offer discounts?
   No. Offer value. Tips, exclusives, spa education.

8. Can I automate SMS too?
   Yes, but keep it ultra-short and always opt-in first.

9. What subject lines work best?
   The ones that sound like a whisper, not a pitch. “Still Glowing?” always gets clicks.

10. How do I measure success?
    Track repeat bookings, open rates, and replies. Set monthly retention goals.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew