- Glowelle Spark
- Posts
- Beyond The Menu
Beyond The Menu
Why Personalized Wellness is the New Black
In partnership with
Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.
Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes
✨ In Today’s Issue…
Why cookie-cutter spa treatments are out and curated wellness experiences are in—and how offering a tailored touch isn’t just good vibes, it’s good business.
Have you watched the 3-part video series Luxury Spa Growth yet?
Learn how top spas are turning one-time visits into lifetime VIPs by clicking here! 💌
Let’s be honest.
Wellness menus that look like a Cheesecake Factory novel? They’re officially passé.
Modern luxury spa clients don’t want to scroll through 47 types of massages—they want to walk in, feel seen, and hear “We’ve designed something just for you.”
Because here’s the truth: a personalized wellness plan doesn’t just pamper—it transforms.
And transformation is what they’ll pay more for, rave about, and book again.
🌸 The Scent of Strategy: A Story from the Treatment Table
A client—let’s call her Clarisse—visited a boutique spa for a simple massage.
But when she filled out her intake form, the therapist asked one tiny question:
"What’s something your body is trying to tell you lately?"
Clarisse blinked.
No spa had ever asked her that before.
She answered, and what followed was a custom-designed session with aromatherapy based on her stress profile, a lymphatic massage tailored to her circulation, and a nutrition consultation after her treatment.
Guess what?
Clarisse didn’t just rebook—she brought her Pilates group the following week.
📈 That spa’s rebooking rate jumped 26% that quarter.
🛠 The Personalization Process—Made Simple
Here’s how to bring curated care to life—without burning out your staff or overcomplicating your workflow.
✍️ Step 1: Ask Better Questions
Go beyond “What treatment would you like?”
Try:
“How do you want to feel when you leave today?”
“What’s one thing you’ve been ignoring in your wellness lately?”
“Is your energy more Paris Fashion Week or Netflix pajama binge?”
✨ These questions cue your staff to go deeper—and upsell organically.
🧠 Step 2: Train Your Team Like Wellness Sommeliers
Your estheticians should be able to:
Match treatments with moods
Recognize stress signs in body language
Suggest rituals that build over time (yes, like skincare, but spa-style)
It’s less about memorizing protocols and more about reading the client’s energy.
📦 Step 3: Bundle Services by Client Type, Not Category
Swap “90-min Swedish Massage” for “The Jet-Setter Reboot”—a bundle for fatigued travelers that includes:
Jet-lag light therapy
CBD foot soak
Travel detox massage with lymph drainage
✨ Pro Tip: Give each bundle a name, narrative, and next step.
📱 Step 4: Follow Up with Purpose
Send a post-treatment email that says:
“Hey [Name], we loved having you. Based on your session, we suggest this sleep ritual and an energy facial in 2 weeks. Want us to book it?”
Automation can do this—but the voice should still feel white-glove.
💡 Big Lesson: Clients Don’t Want More Options. They Want Better Experiences.
Luxury isn’t about more.
It’s about meaning.
When clients feel like you see them, their loyalty deepens.
And when they know you’re tracking their progress—not just their appointments—they stop price shopping and start spa-hopping... straight back to you.
🎥 Click HERE To See Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster
Maximize Brand Impact with Every Campaign
What if you could predict how memorable your campaign is, before it even launches?
With Neurons AI, you can.
Make smarter brand decisions by knowing how your creatives will perform in terms of attention, engagement, and memorability, backed up by consumer neuroscience.
Instantly get AI-powered recommendations to refine your visuals and ensure your campaigns leave a lasting impression.
No more guesswork—just confident, data-backed creative decisions.
Top global brands like Google, Facebook, and Coca-Cola use Neurons to optimize for brand impact, driving results like a 73% lift in CTR and a 20% increase in brand awareness.
“The spa that listens earns more than the one that lists.”
Keep Glowing
✨The Spark Crew