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How our walls booked 38% more facials (no scripts, no selling)

No awkward upsells, just screens doing the smooth talking.

In partnership with

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

 In Today’s Issue

We dive into: how to turn your lobby into a luxury runway of irresistible offers using video loops, digital signage, and a little high-end hypnosis 🎯

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Have you watched the 3-part video series Luxury Spa Growth yet?

Learn how top spas are turning one-time visits into lifetime VIPs by clicking here! 💌

Stop Selling. Start Showing.

The modern client doesn’t want to be sold to. She wants to be enchanted.
And guess what? Your walls and TV screens can do that job for you—with zero words spoken.

Picture this...

A woman walks into your spa. Her hair’s in a sleek topknot. Her tote’s Louis Vuitton. She’s sipping on a chlorophyll spritz. She sits down. She glances up.

💡 On screen?

  • A 15-second video of a HydroFacial transforming someone from dull to dewy.

  • An animated offer teasing: “Ready to glow like that? Scan for your VIP Skin Plan.”

  • Below, a QR code that leads to a personalized consultation opt-in page.

No pushy selling. No awkward upsell.
Just digital seduction with a skincare soundtrack.

The Story: When a Screen Booked More Appointments Than My Front Desk

One of our medspa clients added a looping “Skin Journey” video to her check-in area.
It showed a real guest’s transformation—
Day 1: dehydrated skin.
Day 30: red-carpet ready.

The results?

📈 Bookings for that exact facial package jumped by 38% in 3 weeks.
💬 Clients asked about the treatment before even being offered it.
💳 And most wild of all—several opted into a membership to “keep that glow” going.

No script. No sales pressure. Just strategic storytelling on a screen.

🧩 How To Turn Signage Into Silent Sales Magic

Ready to make your walls work harder than your staff? Here’s your Luxury Spa Video Signage Blueprint™:

🔹 1. Choose Your Hero Treatment

Pick a service that has:

  • High visual appeal (think extractions, drips, lasers, or foamy facials)

  • High profitability (HydroFacial, Morpheus8, or VIP skin plans)

  • High emotional payoff (results clients brag about)

📸 Pro Tip: Choose a client story to highlight—not a sterile before/after grid.

🔹 2. Create Short, Loopable Video Content

Think editorial, not infomercial.

  • Keep it under 30 seconds

  • Use relaxing music or go soundless with captions

  • Add soft transitions, luxe filters, and simple text overlays

🎥 Caption Ideas:

  • “Your skin in 30 minutes…”

  • “This isn’t just a facial. It’s a full-body sigh of relief.”

  • “✨ Available exclusively at the front desk. Ask for the VIP.”

🔹 3. Strategically Place Screens

Where to place your mini billboards:

  • Reception desk

  • Treatment room doors

  • Retail displays

  • Restroom mirrors (yes, really)

💡 QR codes = your best friend.
Send viewers to:

  • Booking page

  • Skin quiz

  • Special members-only offer

🔹 4. Go Beyond TV—Use Acrylic Signs + Video Frames Too

Not every sign needs a screen. Mix textures to maintain your high-end vibe.

  • Acrylic signs with velvet matte finishes

  • iPads framed like art pieces

  • Minimalist LED frames behind candles or product displays

📦 Think Restoration Hardware, not Walgreens.

🔹 5. Update It Monthly (Or Seasonally at Minimum)

Fresh content = fresh curiosity.
Swap themes to match promos:

  • January: “New Year, New Skin”

  • May: “Summer Skin Starts Now”

  • October: “Pre-Holiday Peel Party”

Bonus: repurpose your signage videos for Instagram Reels or TikToks. 🎯

The Glowelle Lesson:

If your spa isn’t silently upselling every minute someone’s waiting, you’re leaving cash on the couch.

Smart signage and video aren’t just decorations—they’re digital concierge service, marketing team, and luxury sales whisperer all in one.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

  1. Watch our Luxury Spa Growth Series: 3 Free Videos

  2. Order my Free Book: Strategic Loyalty

  3. Order The Growth Accelerator Kit:

    It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

    ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew