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  • šŸ’° Is Your MedSpa Worth a Million... or a Migraine?

šŸ’° Is Your MedSpa Worth a Million... or a Migraine?

Knowing When to Sell, Scale, or Stay Put

In partnership with

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Bold Truth First:

A medspa is not just a business—it’s a living, breathing reflection of the owner’s blood, sweat, tears, and maybe a few sprinkles of Botox. But there comes a time in every spa owner's journey when one haunting question whispers through the steam room:

Should I sell my spa… or scale it into the empire I always dreamed of?

✨ In Today’s Issue…

We dive into the real numbers, gut checks, and champagne-worthy moments that help answer the big one: what is my medspa actually worth—and is it time to walk away or double down?

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Have you watched the 3-part video series Luxury Spa Growth yet?

Learn how top spas are turning one-time visits into lifetime VIPs by clicking here! šŸ’Œ

šŸ’” A Medspa Valuation Isn’t About Your Feelings—It’s About the Math (and the Mood)

Let’s get real. Just because your spa smells like bergamot and success doesn’t mean it’s worth 7 figures.

Your business is worth what someone will pay for it.
And that depends on:

  • šŸ“ˆ Profitability (not just revenue)

  • šŸ“Š Recurring revenue streams (memberships = gold)

  • šŸ’» Systems & automation (can it run without you?)

  • 🧘 Brand equity & client loyalty (reviews, referrals, vibe check)

  • šŸ‘‘ Owner dependence (are you the business—or is it a machine?)

If you leave for three weeks and come back to chaos... that’s not a sellable spa—it’s a hostage situation.

šŸŽÆ True Story: When Selling Was a Blessing… and a Curse

One luxury spa owner had everything—sleek branding, full books, and a healthy Instagram addiction.

But under the surface? She was burned out, resentful, and secretly Googling "how to sell a spa business without losing your soul."

She got an offer.

$725K.
Sounds dreamy, right?

Until the deal fell apart because she was the business. Every client came for her. No SOPs. No automation. No buyer wanted the stress.

So what did she do?

She turned her spa into a membership model, systematized everything, hired a general manager... and sold 18 months later for $1.3M. šŸ’ø

Lesson?
If you want your spa to be a sellable asset, it needs to thrive without you.

FREE BOOK BELOW- One Strategy Implemented Is Worth Thousands

šŸ“Œ Should You Sell Your MedSpa? Ask Yourself These 5 Questions

Selling isn’t always the dream—it’s a trade. And it only works when you know why you want out.

ā“1. Are you tired… or truly done?

  • Burnout is real. But selling might not fix it.

  • Would stepping out of operations and bringing in a spa director help?

  • Would a rebrand or new revenue model reignite your spark?

Don't sell a diamond just because it's dusty.

ā“2. Could someone else run your spa tomorrow?

  • Do you have SOPs?

  • Could someone step in and book clients, order supplies, and handle payroll without calling you every 3 minutes?

If not, you don’t have a business.
You have a beautiful prison with a massage table.

ā“3. Do you have passive or recurring income?

  • Memberships? Subscriptions? Product sales?

  • The more recurring revenue, the higher your valuation.

No one wants a business that resets to $0 every month.

ā“4. What’s your actual profit?

Revenue is vanity. Profit is freedom.

  • A $900K/year spa with $880K in expenses is a hobby with branding.

  • Buyers look at EBITDA (earnings before interest, taxes, depreciation, and amortization). It’s not sexy—but it matters.

ā“5. What’s your exit for?

  • Want to start a new business? Retire early? Build that Tuscan retreat for women’s wellness?

šŸ› ļø The Spa Owner's Decision Matrix

šŸ’” STAY & SCALE IF:

  • You’re still passionate but need support.

  • Your books are full, but profits are thin.

  • You’re building systems, not chaos.

  • You’re open to hiring, automating, and expanding.

šŸ’°SELL IF:

  • You’ve lost the spark—and it’s not coming back.

  • The business can operate without you.

  • You’ve hit your financial and emotional goals.

  • There’s a buyer willing to pay for what you’ve built.

šŸŒ€RESET IF:

  • You’re burnt out, but the dream’s still alive.

  • You need a sabbatical, not a sale.

  • You crave new energy, not a new business.

šŸ’Ž The Glowelle Lesson?

Your medspa is only worth what it can make for someone else without you.
If you're the magic, you’re not selling a business—you’re selling yourself short.

The real gold?
Build a business that could thrive in your absence—and give you the choice to sell, scale, or sip rosĆ© in Provence.

🌸 ā€œA business that depends on you isn't freedom—it’s a fancy cage.ā€ 🌸

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

  1. Watch our Luxury Spa Growth Series: 3 Free Videos

  2. Order my Free Book: Strategic Loyalty

  3. Order The Growth Accelerator Kit:

    It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

    āž”ļø It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew