Missed Calls = Missed Cash

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive into why “just one missed call” might be the silent killer of your client retention—and how to fix it fast.

A Story Too Many Luxury Spas Know...

A new client finds your spa on Google. She scrolls past the discounts, skips the chains, and clicks on your link. Your name, your photos, your vibe—it all whispers: this is where VIPs go.

She’s on her lunch break. She taps “call.”

📞 Ring… ring…

Nothing.

📞 Ring… ring…

A robotic voicemail kicks in: “Leave a message after the tone.”

She doesn’t.
She never calls back.
She books elsewhere.

One ring away from becoming a loyal client… and poof. Gone. 💸

Why It Happens (Even in Gorgeous Spas)

Here’s the tough love:
Luxury isn’t just your look—it’s how people feel when they interact with your brand.

And the front desk is your first impression. Period.

Here’s what we’re seeing behind the scenes:

• 💁 Front desk team is overbooked and multitasking.

• 📵 Calls get sent to voicemail… and stay there.

• 🙈 Reception sounds rushed, distracted, or (worst of all) disinterested.

• 🕰️ Inquiries after hours? No follow-up system in place.

It doesn’t matter how good your Hydrafacial is if no one answers with heart.

Step-by-Step: Transform Your Phones into a Luxury Experience

Ready to stop leaking leads like a sieve? Start here:

✅ Step 1: Mystery Shop Your Spa

Call your spa anonymously (or have a friend do it). Ask for a booking.
Was the voice welcoming? Was the tone consistent with your brand?
Would you book?

✅ Step 2: Script the First Impression

Write a short, high-end greeting for your team. Think Ritz Carlton, not retail chain.

Example:
"Thank you for calling [Spa Name], where luxury meets wellness. How can I assist you today?"

Simple. Elegant. Memorable.

✅ Step 3: Use a Call Handling App

Set up a smart system like:

• Weave

• Aesthetix CRM

• RingCentral

Features to look for:

• Call forwarding

• After-hours text follow-ups

• Voicemail-to-text for faster replies

• Missed call alerts

If you’re running a luxury brand, tech should be part of the experience.

✅ Step 4: Train Like You’re Tiffany & Co.

Host a monthly front desk “charm school.” Seriously.

• Practice tone and pacing

• Roleplay tricky calls (cancellations, complaints, etc.)

• Celebrate call conversion wins

Don’t settle for “answering the phone.” Aim for curating a moment.

✅ Step 5: Respond to Missed Calls in 15 Minutes or Less

Create a system to return every missed call within 15 minutes during business hours. After that, your client’s moved on—or lost interest.

Use this template:

Text:
"Hi [Name], we noticed we missed your call! This is [Receptionist] from [Spa Name]. We’d love to help you book your next treatment. Are you available now for a quick call back?"

Responsive = luxurious.

The Glowelle Lesson

Every phone call is a test.
Not of your treatments.
Not of your price.
But of your brand experience.

When a client dials in, they’re not just looking for a facial—they’re looking for how it feels to be your client.

✨If the vibe’s not there at “hello,” they won’t stick around for “goodbye.”

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

A phone call is not a task. It’s an invitation to be chosen." 🫶

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew