✨ She Knew Her CAC. Her Spa Blew Up.

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive into why customer acquisition cost (CAC) is the champagne cork moment for luxury spa success—and why the spa owners who track it like their rent depend on it, build brands that don’t just survive…they dominate.

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💥 Want to Run a Spa Like Chanel? Then Start Acting Like a CFO.

If you don’t know how much it costs to get a new client through your doors, you’re not running a business.

You’re running a really fancy hobby. 😬

And let’s be real—hobbies don’t come with staff payrolls, membership models, or luxury candle overhead.

But here’s the flip: spa owners who know their CAC down to the penny are 3x more likely to scale without burnout, build loyalty-based empires, and sleep like queens during the slow seasons.

They don't wonder, “Will this Instagram ad work?”
They know—because they have the receipts.

💅 A Tale of Two Spa Owners

Once upon a not-so-faraway suburb, two luxury spa owners opened their doors within weeks of each other.

They had the same chairs. The same candles. The same $230 facial.

But 12 months later? One was opening her second location.
The other was begging for reviews on Facebook and wondering where the loyal clients went.

The difference?
One knew her CAC. The other guessed.

Owner A could tell you:
💸 It cost her $47.92 to book a new guest from her lead magnet.
💌 23% of those clients joined her monthly membership.
👑 And VIP clients had a $1,295 lifetime value.

So she scaled. With precision. With power.
Owner B? She threw 10% of her revenue into social ads and prayed to the Instagram algorithm gods.

Spoiler: they did not deliver.

💼 The CAC Check: How to Know It (And Use It to Rule the Room)

Knowing your CAC is like knowing how many carats are in your diamond earrings.

It’s not just data—it’s confidence, clarity, and cash flow.

Here’s how spa moguls track CAC like pros:

Step 1: Add Up Your Acquisition Spend

Think:

• Ads (Meta, Google, local wellness sites)

• Your marketing manager or consultant’s fees

• Promotional offers (first-time discounts, etc.)

• Referral rewards or influencer costs

👉 Total that for the month.

Step 2: Count Your New Clients

Not clicks. Not leads.

Booked. Paid. Showed up.

Step 3: Do the Math

CAC = Total Acquisition Spend ÷ New Clients

If you spent $1,200 and booked 30 clients?
👉 Your CAC is $40.

Now you're thinking like a mogul. 🧠💎

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

❓Top 10 FAQs on Customer Acquisition Cost for Luxury Spa Owners

1. What is CAC?
   CAC stands for Customer Acquisition Cost—the amount you spend to get a new client.

2. Why is CAC important for spa owners?
   It shows if your marketing is actually profitable—or just pretty.

3. What’s a good CAC for a luxury spa?
   Depends on your LTV, but under 25% of client lifetime value is ideal.

4. What tools can I use to track CAC?
   Use your booking software, spreadsheets, or CRMs like Aesthetix or MindBody.

5. Does CAC include staff time?
   Yes, if that staff is part of your marketing or sales funnel.

6. Can CAC help me decide which ads to run?
   Absolutely—it tells you what channels bring in actual bookings.

7. How often should I calculate CAC?
   Monthly at minimum. Weekly during promo pushes.

8. Can low CAC mean bad clients?
   Yes. Cheap leads often bring low-retention clients. Quality over quantity.

9. Is CAC the only metric that matters?
   No—but it’s the starting line for sustainable growth.

10. What if my CAC is too high?
    Optimize your offer, tighten your funnel, and improve client retention.

Let’s break down why knowing your CAC makes you unstoppable:

1. You Stop Chasing Vanity Metrics

No more obsessing over “likes” or “reach.”
You care about what books. Period.

2. You Know When to Scale (And When to Stop)

If your CAC is $60, but your average client spends $450 in their first 90 days?
📈 You buy more traffic. With zero guilt.

But if your CAC is $90 and they only spend $85?
⛔ You fix your funnel before you dump more dollars into it.

3. You Attract Better Clients, Not Just More

CAC clarity helps you drop the Groupon crowd and double down on high-LTV VIPs.

Because not all clients are created equal—some bring referrals, reviews, and recurring revenue. Others…ask if you validate parking.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew