The $10,000 Mistake Hiding in Your Marketing:

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive into: the overlooked (but wildly profitable) decision to bring in a marketing strategist to audit your funnel—so you stop wasting clicks, conversions, and coin

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If It Ain’t Broke… It Might Still Be Bleeding Money

Just because your spa is busy… doesn’t mean it’s optimized.
Every day, clicks get wasted. Clients bounce. Bookings stall. And the worst part? You don’t even know where the leak is.

Because here’s the real plot twist:

💡 Most medspa owners aren’t struggling from lack of marketing…
They’re struggling from invisible inefficiencies in the marketing they already have.

True Story: The Spa That Looked Successful But Was Secretly Leaking $4,500 a Month

Let me introduce a boutique spa in Scottsdale. Gorgeous brand. Booked 4 weeks out.
But… crickets in the inbox. Ad clicks going nowhere.

Enter: The Audit.
We combed through her email flows, funnels, booking system, and ads.

Here’s what we found:

• A 40% drop-off on her “book now” page.

• 1,200 abandoned checkouts with no follow-up email.

• Google ads still targeting a zip code she no longer served.

She wasn’t failing.
She was silently hemorrhaging money she didn’t know she was losing.

After two weeks of clean-up:
🧾 ROI shot up by 63%.
💳 Cost per booking dropped by 48%.
💌 Her email list started converting again—with zero new traffic.

Let’s Break It Down: What a Spa Marketing Audit Actually Does

t’s not just about nitpicking your Instagram posts (though...we’ll peek at that too 👀).

Here’s what a full luxury spa audit includes:

🔹 1. Funnel Flow Checkup

• Where clients actually drop off

• Where you’re losing momentum between “interest” and “appointment”

• Hidden tech gremlins (dead links, outdated buttons, mobile nightmares)

🔹 2. Email and Automation Review

• Are your automations luxury-level or just...there?

• Is your tone aligned with your brand voice?

• Are you nurturing or ghosting clients post-booking?

🔹 3. Offer & Pricing Optimization

• Are your promotions reinforcing exclusivity—or sounding like a clearance rack?

• Is your signature offer positioned like the Dior of facials or the drugstore dupe?

🔹 4. Traffic & Ads Audit

• Who’s clicking and not converting—and why

• Are you attracting the wrong crowd with the wrong words?

• Where your targeting needs a glow-up

🔹 5. UX & Booking Experience

• Can a new VIP book in under 60 seconds?

• Does your site feel expensive and effortless?

• Are you creating friction or flow?

Why You Can’t Be Your Own Marketing Surgeon

You’re too close to it. And frankly, too fabulous to be elbows-deep in UTM codes.
Even the best spas miss things because—guess what?—you’re busy running the thing.

An outside audit isn’t a critique. It’s a clarifying mirror.
It doesn’t tear down your spa’s marketing. It polishes it like glass so your brilliance shines through.

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

The Glowelle Lesson:

Your spa’s success isn’t about working harder. It’s about working smarter.
And the smartest move?
Let someone obsessed with conversions help you stop leaking them.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew