The $100K Secret Hiding Behind Your Front Desk

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive Into...

...why the right salesperson at your spa can quietly double your revenue, smooth out slow seasons, and keep your calendar so full your competitors will think you’ve joined a secret mastermind.

✨ Let’s get glowing. ✨

❗ Bold Truth:

You can’t manifest more bookings if your front desk is silently leaking leads.
(And it is—if your “salesperson” is actually just taking messages.)

🧖‍♀️ Story Time: “She Just Wanted to Book a Facial…”

A new guest walks into a luxury spa for her first custom facial.
She’s pampered. Delighted. Floating on a eucalyptus cloud.

At checkout, she hears:

And just like that, she disappears into the wild, never to be seen again.

But in a different spa—just two zip codes over—another guest has the same facial.

Only this time, the front desk says:

That one sentence just turned a $200 facial into a $2,000/year client.

See the difference?

📊 What You’re Really Losing Without a Closer

Let’s do the spa math. If your front desk person converts:

• 1 extra rebook a day = $200

• That’s $1,000/week

• Which turns into $52,000/year

Now double it if they also:

• Recommend an add-on

• Sell a product

• Enroll a client in your membership

Suddenly?
That "sweet receptionist" you almost hired because she “loves skincare” is looking… very expensive.

🪜 Step-by-Step: How to Spot—or Grow—Your $100K Sales Unicorn

1. Hire for charisma, not just polish.

You want charm with a little strategy. Someone who makes clients feel seen—but can also close with confidence.

🟡 Look for:

• Warmth over woo-woo

• Confidence without cockiness

• Curiosity ("What did you love most about your facial today?")

2. Train them like a luxury concierge—not a cashier.

Teach them to:

• Ask open-ended questions

• Suggest upgrades naturally (“Would you like to add the oxygen boost today?”)

• Rebook on the spot, not via reminder texts

📞 Phone calls too? Make sure they don’t just take appointments—they create experiences.

3. Give them scripts that feel like Dior, not Denny’s.

Ditch the cheesy “Would you like fries with that?” vibes.

Replace with:

That’s luxury language with action behind it.

4. Incentivize excellence, not activity.

Give bonuses for:

• Rebooks

• Membership sign-ups

• Product pairings

• Birthday call-backs (yes, that’s a thing)

You’ll build a culture of care and cash flow.

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

🧠 The Glowelle Lesson:

💸 It’s not about being salesy. It’s about being service-oriented.

Because the best luxury experiences?
They don’t wait for the guest to ask. They anticipate what they’ll want next.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew