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The AI Spa Concierge: How 24/7 Bots Are Booking Your Future VIPs
If Siri wore a silk robe and had a spa voice...
Ava Prescott
February 06, 2026
In partnership with
Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.
Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes
✨ In Today’s Issue…
We dive into the AI-powered concierge trend revolutionizing client care and bookings for luxury spas. It’s not science fiction—it’s your new front desk, therapist, and marketer… all rolled into one (and it never takes a lunch break).
Have you watched the 3-part video series Luxury Spa Growth yet?
Learn how top spas are turning one-time visits into lifetime VIPs by clicking here! 💌
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
🚪 Bold Entry: If Your Front Desk Is MIA at Midnight, AI’s Got You
High-end clients don’t always book 9 to 5.
They schedule at 11:47 PM with a glass of wine 🍷. They ask questions at 6:12 AM after Pilates. And if they hit a dead end, they ghost—straight into the hands of your flashier, faster competitor.
That’s why AI-powered spa concierges are not optional anymore.
They're essential.
💡 A Story from the Massage Table
A medspa owner in Scottsdale told us her luxury facialist had a client who loved the treatment… but never came back.
Turns out, she had a simple question: “Do you offer LED with this?”
She sent a DM that went unseen for two days. By then, she booked with a spa that answered instantly—with a chatbot.
That one message cost $600+ in bookings. All because no one answered on time.
👩💻 AI Spa Concierge: What It Actually Does
Let’s get specific. This isn’t just a glorified chatbot. Think of it like a trained, velvet-gloved digital assistant that speaks your luxury brand fluently.
Here’s what it handles:
Booking & Rebooking: Clients can schedule services 24/7—no calls, no staff needed.
Pre-Visit Nurture: It sends appointment reminders, FAQs, even links to your spa menu or skincare guide.
Follow-Up & Upsell: After their visit? It asks for reviews, sends aftercare tips, and recommends that hydrafacial upgrade.
Retention Nudges: Your AI can send a “We miss you!” note if someone hasn’t booked in 90 days—with a curated incentive.
All wrapped in language that feels high-touch, never robotic.
🧠 Step-by-Step: How to Set Up Your Own AI Concierge
Step 1: Choose a Tool That Speaks Spa
Use an AI that integrates with your booking system and can be trained on your service list and brand tone. Favorites: Aesthetix CRM, Botco.ai, and ManyChat (customized).
Step 2: Script the Experience
Map out common questions:
“What’s the difference between microneedling and RF?”
“Can I get a massage if I’m pregnant?”
Then write answers in your brand voice. Think: polite Four Seasons concierge—not a tech support bot.
Step 3: Train and Test
Feed your bot your:
Spa menu
Policies
Signature tone (chic, calming, helpful)
Run a week of test chats and refine as needed.
Step 4: Add to Website, IG, and SMS
Place the chatbot:
On your website homepage
On your booking page
On your Instagram bio or DM auto-response
In post-treatment follow-up texts
Make it seamless, everywhere.
🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster
💎 The Big Lesson
AI doesn’t replace human luxury—it extends it.
Think of it as the silent butler to your in-spa experience. It catches every whisper, every click, and every question before it turns into a lost client.
And best of all?
You get to sip your own rosé without checking your phone every five minutes.
💬 "Automation doesn't make your spa less personal. It makes every client feel like your only one."
NEED HELP RIGHT NOW?
Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.
Order The Growth Accelerator Kit:
It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.
➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.
Keep Glowing
✨The Spark Crew