🥂 The Champagne Follow-Up

How 5-Star Spas Follow Up Like Concierges, Not Salespeople

Author

Ava Prescott
July 15, 2025

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive into how elite spas are turning their post-treatment follow-up into a secret retention weapon—one text at a time.

Have you watched the 3-part video series Luxury Spa Growth yet?

Learn how top spas are turning one-time visits into lifetime VIPs by clicking here! đź’Ś

✨ Bold Truth: Your Spa Is Only as Strong as Your Follow-Up

Let’s be honest.
If clients vanish after their first visit, it’s not because the treatment wasn’t great.
It’s because they felt forgotten. 💔

And in the luxury world, being forgotten is the ultimate faux pas.
It’s like serving warm champagne—just wrong.

🍾 Real Talk: The $1,000 Missed Text

A luxury spa in Charleston once gave the best lymphatic massage in town.
The problem? They never followed up.

One client—a high-end fashion buyer—said afterward:

“I loved it. But no one reached out, so I figured they didn’t care if I came back.”

That client now spends $1,000 a month… at the spa down the street.
Not because it’s better.
Because it made her feel wanted. 🌹

đź“ŤThe 24-Hour Rule: When to Reach Out After a Visit

Think of it like dating.
Wait too long, and the magic dies.
Follow up too fast, and it feels desperate.

The sweet spot?
✨ Within 24 hours of their visit.

Why?

  • The dopamine from their treatment is still fresh

  • They’re still glowing (literally and emotionally)

  • You stay top of mind while they’re still raving about you

🍷 What to Send (Hint: It’s Not a Sales Pitch)

Your first message shouldn’t sell.
It should spark delight. Like a glass of champagne after check-in.

đź’Ś Try this:

“We loved having you today! Your post-glow is next-level. If you have any questions or just want a skincare tip, we’re here. ✨”

Keep it simple. Keep it sensory. Keep it service-driven.

The Glowelle Lesson

“Luxury is remembered long after the treatment is over.” đźŚ¸

Because it’s not just about facials anymore—it’s about flawless follow-through.

Keep Glowing
✨The Spark Crew