💸The High Cost of Underpaying Your Dream Team

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive into the hidden cost of “saving” money by offering less pay—and how it could be the most expensive decision a luxury spa makes.

Make Every Platform Work for Your Ads

You’re running an ad.

The same ad. On different platforms. Getting totally different results.

That’s not random: it’s the platform effect.

So stop guessing what works. Understand the bit-sized science behind it.

Join Neuroscientist & Neurons CEO Dr. Thomas Ramsøy for a free on-demand session on how to optimize ads for different platforms.

Register & watch it whenever it fits you.

👉 Watch the Webinar

You’re Not Saving. You’re Sabotaging. 💣

TTrying to save money by underpaying your staff? That’s like filling a Louis Vuitton bag with knockoff lipsticks—it cheapens the whole experience.

Because in luxury, perception is the product. And staff are the walking, talking embodiment of your brand. If they’re underpaid, overworked, and underappreciated? It shows. On their face. In their tone. In your reviews.

And yes… in your retention rates.

👠 A Tale of Two Spas

Let’s go storytime for a sec...

Imagine two spas. Both equally stunning. Same candles. Same marble floors. Same $300 facials.

But Spa A invests in its people. Top-tier training. Living wages. Monthly wellness stipends.
Spa B? Pays minimum. Demands maximum. Offers free “product samples” as thanks.

Fast forward three months:
✨ Spa A is fully booked with repeat VIPs.
💀 Spa B is stuck in a cycle of staff turnover, refund requests, and awkward Google reviews.

What made the difference?
Not the linens. Not the serum.
The people

📉 The Real Cost of “Cheap” Labor

Cutting payroll doesn’t just cut corners. It cuts into your brand equity.

Here’s what you really lose:

• Client Loyalty
  Burnt-out staff don’t build loyal relationships. They go through the motions. Clients can feel it—and they leave.

• Brand Reputation
  The tone at the front desk? The warmth in the massage room? That’s not just customer service—it’s brand delivery.

• Turnover
  Constant rehiring is expensive. Not just in dollars, but in time, training, and team morale.

• Lost Upsells
  High-vibe staff recommend more. They naturally upsell memberships, retail, and upgrades—without feeling "salesy."

• Legal Risks
  Underpaying or misclassifying staff could put your spa on the wrong side of labor law. And that, darling, is not a headline you want.

💎 How to Pay Like a Luxury Brand

Ready to shift from survival mode to sustainable luxury? Here’s how to elevate your payroll without tanking your margins.

1. Start with Market Rates 📊

Research what luxury spas in your area pay. Not chain franchises. Not Groupon parlors. Real competitors with a five-star standard.

2. Build In Benefits 🧘‍♀️

Offer perks that show you care:

• Paid wellness days

• Monthly treatment credits

• Commission on retail

• Paid training and certifications

Luxury isn’t just what you offer clients—it’s how you treat your team.

3. Incentivize Retention 💰

Create a clear, tiered growth path:

• Milestone bonuses

• Client retention incentives

• Profit sharing for long-term staff

People stay when they can see their future inside your business.

4. Raise Prices (Yes, Really) 📈

Still afraid you can’t afford better pay? Here’s the truth:

Your pricing should reflect your promise.
If you offer a luxury experience, charge accordingly. Clients will pay for it. Especially when the vibe feels undeniably premium.

🧠 The Glowelle Lesson

A well-paid team performs better.
They sell better.
They stay longer.
They care more.

And in luxury?
Care is the product.

So if you're tightening the belt at payroll… you might be cutting off the oxygen to your entire brand.

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew