The Lie That’s Costing Your Spa Thousands

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

we expose the glossy lie behind the “post more” strategy—and show you what high-retention spas are actually doing to grow (hint: it’s not trending audio). 🎯

Here’s the uncomfortable truth no agency will tell you…

They’re pushing you to post, boost, and go viral—
because that’s where they make their money.
Not because it works.

💄 The Real Plot Twist:

You don’t need more followers.
You need more repeat clients.
Clients who:
✅ Rebook without reminding
✅ Spend like skincare is a love language
✅ Tell their friends you’re their “holy grail”

But here’s the kicker:
That doesn’t come from hashtags.
It comes from how you market to the clients you already have.

🧠 A Quick Story:

Let’s talk about The Spa That Ghosted Instagram.

This luxury spa in Scottsdale had 9K followers. Pretty grid. Solid engagement.
But guess what?

80% of her new bookings came from her email list and loyalty reactivation texts.
So she stopped chasing reels.
She built out a client rebooking system. She launched a VIP list. She automated upsell emails.

💰Result?
Her revenue doubled.
And her social media manager?
No longer “needed daily.” 😉

📉 Why Agencies Keep You on the Scroll-Wheel Hamster Wheel

Here’s what most social media agencies won’t say out loud:
They profit off:

• Monthly content creation retainers

• Ad spend cuts and management fees

• “Strategy sessions” that lead back to… more content

But they don’t make a dime when:

• You send a rebooking email

• A client books from your birthday text

• You upsell a facial with an automated offer

That’s why they don’t prioritize it.
Even though that’s where your profit lives.

💎 Let’s Get Practical: What Actually Builds Your Spa’s Revenue

💌 1. Your Email List = The Real Luxury Channel

Why it works:

• You own it

• It converts 3x better than social

• It lets you control the client journey

Pro tip: Segment your list. Send different offers to:

• Facial lovers

• Injectables clients

• Inactive clients (win-back offer, anyone?)

📲 2. SMS Follow-Ups = Pure Gold

Send texts that feel personal, not robotic. Examples:

• “Hi beauty 💋 It’s been 6 weeks since your last glow-up. Ready for round two?”

• “VIP perk unlocked: a surprise gift with your next treatment this week ✨ Book here ➡️ [link]”

💼 3. Automated Upsells = Silent Revenue

Set up emails that trigger:

• After a treatment: “Loved your facial? Upgrade to our monthly Radiance Ritual & save 10%.”

• Before birthdays: “It’s your birthday month—book your complimentary brow lift.”

🎀 4. Loyalty Campaigns = Repeat Bookings on Autopilot

Instead of pushing another TikTok, try:

• 3-Treatment bundles with bonus perks

• Referral rewards with luxury-tier gifts

• “Client Anniversary” surprises (a free LED session says “we see you”)

🎥 Click HERE To See Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

🧨 What This Means for You:

You’ve got two options:

1. Keep feeding the content machine for likes you can’t cash.

2. Focus on real marketing that speaks to the people who already love you—and just need a reason to return.

💭 Glowelle Lesson:

Your spa isn’t an influencer brand.
You’re a high-touch, high-retention experience.
Market like it.

Keep Glowing
✨The Spark Crew