💸 The One Thing Costing Your Spa More Than You Think...

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive Into...

Why one-time clients are draining your profits,
how to fix the silent churn,
and the golden formula to turn your spa into a loyalty magnet 💖

The $100,000 Leak Hiding in Plain Sight

Let’s play a game of “What If.”

✨ What if 100 new clients walked into your spa this year?

Now... what if only 20 of them ever returned?

That means 80 of them—80!—never came back.

They booked once.
Loved the experience.
Said all the right things.
And vanished like a puff of eucalyptus steam.

Now multiply that by your average service value and it hits like a cold stone massage:

The spa down the street didn’t outdo you.
You just didn’t invite them back in the right way.

Get your FREE copy of Strategic Loyalty

🧖‍♀️ True Story: The Spa with the Fancy Floors and Empty Books

One of our subscribers had the dream spa—think creamy marble floors, embroidered robes, chilled cucumber water with rose petals.

She had influencers posting.
5-star reviews.
A vibe that could rival a Four Seasons.

But...

She was stuck in a cycle of new clients booking once... and ghosting her like a bad Hinge date.

After digging in, we found out she had:

• No post-visit follow-up 😬

• No reason to return right away

• No system to turn clients into members

She wasn’t losing clients.
She was never really keeping them.

So we installed The Luxe Loop™, our automated retention system. Within 90 days:

✅ Her return rate jumped 43%
✅ Monthly revenue increased by $12K
✅ Her stress levels? Deep tissue released

💼 The High-Touch Fix: 5 Steps to Plug the Profit Drain

1. Create a Come-Back Offer That Feels Exclusive

Don’t discount. Delight.
Offer a VIP-only bonus for returning in 14 days:

• A complimentary glow ampoule

• A 10-min facial massage upgrade

• Early booking for holiday specials

It should whisper “luxury,” not scream “sale.”

2. Automate a Luxe Follow-Up Email Within 24 Hours

This is where the magic happens. Your client has just experienced peak bliss.
Strike while the collagen is hot.

Include:

• A thank-you that feels personal

• A teaser for the next tier of service

• A private booking link or exclusive perk

3. Introduce a Signature Membership or Ritual Series

VIPs don’t like shopping a la carte.
They want the curated tasting menu.

Bundle your top treatments into:

• A monthly ritual subscription

• A limited elite facial club

• A “Seasonal Reset” quarterly series

Make it feel like Chanel—not Costco.

4. Give Your Staff a Script to Rebook at Checkout

The quietest leak in your spa?
Not rebooking on the spot.

Your front desk should never ask:
“Would you like to rebook?”

Instead say:

Train the script. Lock the repeat. 💡

5. Measure Your Return Rate Like Your Rent Depends on It (Because It Does)

Track:

• % of clients who return within 30 days

• Which services retain best

• Which techs rebook at the highest rate

What gets measured gets managed.
And what gets managed grows.

✨ The Glowelle Lesson?

our spa doesn’t have a marketing problem.
It has a retention blindspot.

Most owners spend 80% of their energy chasing new leads—while the gold is right under their jade rollers:

🎥 Click HERE To See Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

Repeat it like a mantra, write it on your mirror in lipstick, whisper it to your booking software at night.

Because every client you don’t invite back...
Is a client someone else will.

Keep Glowing
✨The Spark Crew