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Want More Clients? Then Stop Moving at a Snail's Pace

In conversions, it's all about Speed to Lead

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

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 In Today’s Issue

We dive into how responding to leads faster than your competitor can be the single most powerful conversion move your spa makes.

Have you watched the 3-part video series Luxury Spa Growth yet?

Learn how top spas are turning one-time visits into lifetime VIPs by clicking here! 💌

🚨 Bold Truth: Every Minute You Wait Is a Client Lost

In luxury spa marketing, time isn’t just money—it’s status.

And when it comes to turning leads into loyal, high-paying clients, one metric matters more than any other: response speed.

Why?

Because your dream client isn’t comparing prices. She’s comparing experiences—and the spa that texts her back within 5 minutes? She already feels like a VIP.

💡 Real Talk from the Treatment Room

A medspa in Beverly Hills tried a little experiment:

They responded to new leads:

  • Within 1 minute ✅

  • At 10 minutes ⏳

  • After an hour 🚫

Here’s what happened:

  • 📞 Leads contacted within 1 minute were 391% more likely to convert into bookings.

  • ⏰ Wait 10 minutes, and conversions dropped by 80%.

  • 💤 After 1 hour, you might as well send them to your competitor down the street with a bow on top.

Speed to lead isn’t about hustle. It’s about hospitality.

🛎️ The Espresso-Quick Concierge Effect

Imagine this.

A luxury client lands on your site, fills out a booking form at 10:02 AM. By 10:03 AM, she gets a personalized text:

“Hi love! We saw you’re interested in our Glow & Go Facial. Let’s find your perfect time ✨”

Cue her jaw dropping.

That’s what we call the Concierge Effect—and it makes even a 20-minute facial feel like a weekend at the Ritz.

Speed isn’t aggressive. It’s elegant. It says:

“We were expecting you.”

🛠️ The Quick-Glow Framework (How to Respond in 60 Seconds or Less)

Here’s how to turn speed into loyalty:

1. Auto-Responder, but Make It Luxe

  • Don’t send boring confirmations.

  • Use AI or CRM tools like Aesthetix to trigger a luxury welcome message.

  • Include:

    • A warm tone 🫶

    • A question that invites reply (“What’s your biggest skin goal right now?”)

    • A call-to-action (CTA): “Let’s book your skin glow moment.”

2. Text, Don’t Email

  • SMS open rates are 98%.

  • Email? Around 20%.

  • Set up an SMS concierge system that feels personal, not robotic.

3. Pre-Set Call Blocks

  • Designate 2-3 blocks in your day for fast follow-ups.

  • Assign a team member as your "Speed Queen" 👑—her one job: respond to new leads within 2 minutes.

4. Create a VIP Inquiry Form

  • Ask lifestyle questions:

    • “Are you prepping for an event?”

    • “Do you prefer champagne or coconut water at check-in?”

  • Then respond as if she’s already a member.

5. Use Lead Routing Tools

  • Tools like Pipedrive, Aesthetix, or GoHighLevel route leads by interest.

  • So when someone asks about injectables, they get a message from your in-house aesthetic nurse, not a generic admin.

📉 The Numbers Don’t Lie

Let’s break down the data:

  • Respond in under 5 minutes → 9x higher contact rate.

  • Wait 10+ minutes → lose up to 80% of leads.

  • After 30 minutes → chances drop to 2%.

And here’s the kicker:
💸 78% of customers book with the first provider that responds.

So if your spa isn't first, it’s probably forgotten.

🧠 The Glowelle Lesson: Luxury Is Fast, Not Frantic

Luxury isn’t about rushing—it’s about removing friction.
When your spa follows up fast, the client doesn’t feel sold to—she feels seen.

And in a world of ghosted DMs and unanswered inquiries, being seen is the new luxury.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

  1. Watch our Luxury Spa Growth Series: 3 Free Videos

  2. Order my Free Book: Strategic Loyalty

  3. Order The Growth Accelerator Kit:

    It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

    ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew