WARNING: Your spa’s biggest revenue leak? Single sessions.

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive into how to design a VIP membership model so desirable, clients beg to be invited — and you wake up to booked calendars and steady cash flow.

✨The Story: What Clients Really Want (Even if They Don’t Say It)

Imagine walking into your favorite hotel.
You're not just a guest — you're known. You're welcomed. You're expected.

That’s the secret sauce your clients crave:
A spa that feels more like a members-only club and less like a one-off appointment.

One Glowelle client launched a 3-tiered membership called The Ritual Society.
Within 3 weeks? The Platinum tier was waitlisted.

Why? Because people don’t just want treatments.
They want identity. Status. VIP access.
The treatment is the cherry.
The membership? That’s the lifestyle.

💎 Step-by-Step: How to Build a VIP Membership That Feels Like a Dream

Let’s break it down like a signature 5-step facial:

🥂 Step 1: Name It Like a Lifestyle

Avoid calling it “Monthly Membership.” That’s gym talk. You’re a luxury experience.

Try this instead:

• The Inner Circle

• Glow Society

• The Radiance Reserve

• Maison de Lumière

✨ Make it sound exclusive, not transactional.

💅 Step 2: Tier It Like Chanel

Luxury clients like options — especially when each one feels just out of reach.

Structure it like this:

• Essence Tier: 1 monthly facial, 10% off retail, birthday bonus

• Luminary Tier: 2 custom treatments/month, priority booking, 15% off, seasonal facial upgrades

• Icon Tier (Invite Only): 3 VIP treatments/month, quarterly gift box, free access to events, 20% off, complimentary skin coaching

🎁 Tip: Add mystery perks to top tiers — “plus surprise seasonal upgrades.”

📈 Step 3: Price for Perception, Not Discount

You’re not Costco. You’re Dior. Never price based on what’s “affordable.” Price on what it’s worth.

Make it feel like this:

• “$297/month to maintain celebrity skin”

• “For less than a weekly blowout, keep your collagen in check”

• “The no-brainer investment for women who glow with intention”

💡 Use aspirational lifestyle comparisons in your copy.

🗓 Step 4: Make It Easy to Join, Hard to Leave

Add auto-renew billing, online booking, and exclusive incentives for referrals.

But also…

Create FOMO:

• Limited spots per tier

• Waitlists for top-tier levels

• Invite-only upgrades after 6 months of loyalty

📲 Clients shouldn’t just want to stay — they should fear missing out.

🧖‍♀️ Step 5: Treat Members Like Royalty

This is where most spas drop the loofah. Don’t let the membership feel like a discount club. Every touchpoint must scream exclusivity.

Ways to deliver:

• Handwritten welcome note in luxe packaging

• Quarterly concierge call to customize their plan

• VIP-only pop-up events (mini champagne facials, anyone?)

👑 Remember: This isn’t a facial plan. It’s their invitation to a lifestyle.

💡 The Glowelle Lesson:

If your clients feel like “just another booking,” they’ll act like one.

But when they feel like part of a hand-picked society of radiant, high-achieving women?

They stay. They spend. They share.

Build a membership that elevates their identity — and it will elevate your revenue.

🧴 Repeatable Proverb:

“Treat your members like royalty, and your business will reign.”

🎥 Click HERE To See Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

Keep Glowing
✨The Spark Crew