What’s 36x More Powerful Than Social Media?

In partnership with

Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive Into...

...why chasing cold leads is like trying to sell facials at a tractor pull—and why your best bet for booked calendars and VIP vibes is already sitting in your inbox. 📬

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

The Big Idea (a.k.a. Let’s Not Bury the Lede)

Email marketing to existing clients delivers the highest return on investment of any channel in your spa’s marketing mix—because these people already trust you, love you, and most importantly... have opened their wallets. 💳

✨ 🛁 Picture This…

You’re at a luxury brunch spot—the kind with velvet booths, fresh peonies on the table, and bellinis on repeat.

A well-dressed regular walks in. She waves to the hostess, skips the menu, and orders “the usual.”

Now imagine trying to convince a stranger on the street to come in and drop $85 on poached eggs.

That’s the difference between selling to your list vs. chasing cold traffic.

Your email list = VIP brunch club.
Instagram ads = standing on the sidewalk handing out coupons.

📈 Why It Works (The Numbers Speak Spa-Language)

Let’s break it down:

• Email has a 36:1 ROI (that’s $36 earned for every $1 spent).

• Retention is 5x cheaper than acquisition.

• The average repeat client spends 67% more than a new one.

• Existing clients are 4x more likely to refer friends (and referrals book faster).

Meanwhile, that cold traffic you’re trying to charm with reels and hashtags? They need 7+ touchpoints before they even consider you.

🔥 The Real Tea: What Most Spas Get Wrong

If you don’t have an email newsletter for your spa clients yet… you’re leaving serious money on the table.

Luxury spa owners often chase the shiny: influencer collabs, viral videos, TikTok trends.

But they’re overlooking the hidden gem:

And here’s the kicker? They want to hear from you—especially if what you’re sending feels as luxe as your signature 24K Gold Facial.

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

👣 Step-by-Step: Turning Emails Into VIP Bookings

1. Start With What You Already Have

Don't stress about growing your list—mine the one you’ve got.

✅ Pull client emails from your booking system
✅ Organize by last visit, service type, birthday month

💌 Pro Tip: Your "quiet clients" (those who haven’t visited in 60+ days) are your lowest-hanging fruit.

2. Segment, Don’t Spam

If you’re still sending the same email to everyone on your list, stop.

Segment by:

• 👑 VIPs (come monthly, spend big)

• ⏰ Lapsed clients (haven’t been in 3+ months)

• 🎉 Birthday month

• 💖 First-time visitors

Personalized emails = more opens, more clicks, more bookings.

3. Write Like You're Talking to a Friend Over Champagne

No corporate mumbo jumbo. No “To Whom It May Concern.”

Talk to her like she’s sitting in your spa robe sipping cucumber water.

Try:

• “You’re overdue for some well-deserved pampering.”

• “We saved your favorite treatment room…”

• “Here’s a little something to make your next visit feel extra special.”

4. Automate the Experience (But Keep the Sparkle)

Set up:

• 🎂 Birthday email with a VIP gift

• 💌 Post-visit thank you with rebooking link

• 💫 “We Miss You” email with a luxe offer

• 🛍️ Seasonal campaigns (think: winter skin rescue or summer glow rituals)

Automate once. Reap forever.

5. Track, Tweak, Repeat

Your CRM isn’t just for bookings—it’s your secret weapon.

Track:

• Open rates

• Clicks

• Bookings from email

• Revenue per email

💎 Look at what’s working—and do more of that.

💬 The Glowelle Lesson

✨ Your most profitable marketing isn’t out there—it’s right under your perfectly-contoured nose.

Your client list is more than just a list.

It’s a boutique of buyers, a VIP lounge of loyalists, a little black book of people who already said yes.

And when you talk to them like the icons they are, they’ll come back. Again and again.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew