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Why Following Up in Minutes, Not Hours, Is the Secret to Booked-Out Bliss
Time kills deals—and dreams.
Ava Prescott
October 07, 2025
In partnership with
Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.
Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes
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✨ In Today’s Issue…
We dive into the tiny timing tweak that separates thriving spas from struggling ones: the art of immediate follow-up. It’s not a nice-to-have. It’s your silent sales machine.
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🕔 The 5-Minute Follow-Up Rule: How Fast = Fortune
Imagine a woman named Elle. She’s sipping lavender tea on her lunch break, scrolling Instagram. A Reel catches her eye—your spa’s glowing infrared facial. Intrigued, she clicks, lands on your site, and fills out a “Book Now” form.
Now, a clock starts ticking.
If she hears back from your spa in the next 5 minutes, Elle’s brain thinks:
“Wow, they’re on it. They must be pros. This feels luxe.”
If she hears back in an hour?
“Wait, who was that again?”
Or worse, she books somewhere else.
🧊 The “Cold Lead Ice Bath” Metaphor (Stay with Me…)
A fresh lead is like a warm bath. Inviting. Steamy. Easy to slip into.
But every minute you wait to follow up?
It’s like adding ice cubes to the tub.
5 minutes? Still cozy.
30 minutes? Lukewarm.
1 hour? ❄️ Freeze-frame. She's out.
In the luxury world, speed = trust.
Responding quickly doesn’t feel desperate—it feels premium.
It shows her:
You value her time.
You’ve got systems in place.
She’s not just a number.
And in Isabella’s world? That’s everything.
⚙️ How To Make It Happen (Without Gluing Yourself to Your Phone)
Let’s break this into a no-fluff plan that works even if you’re mid-facial or leading your team through scent pairing rituals.
1. Use Auto-Responders That Actually Feel Personal
❌ Skip the "Thanks, we'll get back to you soon" yawn-fest.
✅ Instead, send a luxe-branded message that makes her feel like a VIP.
Sample:
“Hello lovely, your inquiry has arrived safely in our hands. Our concierge team is prepping your options as we speak. You’ll hear from us within 5 minutes.”
💡 Pro Tip: Set this up inside your CRM or booking software. Most allow immediate text or email triggers.
2. Route Leads to a Live Booking Concierge
Whether it's a receptionist or a virtual assistant, someone needs to own that inbox.
Because leads = money. Period.
✔ Train them to:
Respond with warmth and urgency.
Offer next-step options (schedule call, book consult, etc).
Mention limited availability (truthfully) to drive action.
3. Use Text > Email for Lightning Response
Text gets read in 3 minutes on average. Email? Could be 3 hours.
Send a quick message like:
“Hi Elle! This is Ava from [Spa Name]. Just saw your inquiry—are you free for a quick chat or would you prefer a text consult?”
That’s boutique-level service. And it books.
4. Automate the Follow-Up Funnel
Not everyone books instantly—and that’s okay.
But you better believe she’s still thinking about it later.
Set up:
Email #1: “Elle, your glow journey awaits…”
Text Reminder: “Still considering your luxe escape? Let us help.”
Email #2: “Just 2 openings left for your treatment. Shall we save one?”
Timing: 5 min → 2 hours → 24 hours.
Set and forget. Systemized. Sophisticated. So you can get back to being the queen of curation.
🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster
👑 The Glowelle Lesson
Every luxury client wants to feel pursued—without feeling hunted.
That 5-minute window?
It’s your golden hour.
It’s not about being pushy—it’s about being present.
Because luxury isn’t just about experience—it’s about responsiveness.
NEED HELP RIGHT NOW?
Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.
Order The Growth Accelerator Kit:
It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.
➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.
Keep Glowing
✨The Spark Crew