Why Most Spas Lose Clients (Before They Even Leave)

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive into how treating every client like royalty turns your spa into a five-star fortress of loyalty, referrals, and revenue. 👑

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💥 Bold Truth:

Your spa isn't in the skincare business—
it's in the feel-like-a-million-bucks business.

And here's the kicker:
Clients remember how you made them feel longer than they remember your ingredients or techniques.

So if they're walking out feeling “meh,” your marketing’s already failed—no matter how luxe your lounge looks.

👠 A Tale of Two Facials

One client books a custom facial at two different spas.

🧊 Spa A: Beautiful space. Decent treatment. Staff mumbles her name. No one follows up. She leaves moisturized… and forgettable.

🔥 Spa B: She's greeted by name. Offered tea like she's in a boutique hotel. Gets a handwritten thank-you and a surprise mini serum for her skin type. Later, she gets a "Hope you loved it!" email with a rebook link and her next-best treatment match.

Which spa does she tell her brunch squad about?

And which one just earned a loyal client for life?

👑 Here’s How VIP Treatment Actually Pays Off

Let’s break this down in spa-ctacular fashion:

1. Clients Pay More When They Feel Like More

When clients feel like insiders, they:

• Spend more per visit 💸

• Don’t flinch at upgrades 🧴

• Choose you over cheaper options every time 💅

2. Referrals Become Organic (and Obsessive)

VIPs love to brag—especially about secret spots that treat them like royalty.

You’ll start hearing, “My friend said I had to come here.”

3. Retention Becomes Your Default Setting

People don’t ditch brands that see them.

Give them a taste of high-touch service and they’ll crave it again and again.

🪞 Your Spa’s VIP Protocol (No Champagne Required... Unless You Want To)

Make your spa feel like a five-star club without blowing your margins:

✨ Step 1: Greet by Name, Not Just Appointment

A warm “Welcome back, Jess!” goes further than a cucumber water.

✨ Step 2: Personalize the Experience

• Track their favorite scents, music, or snacks

• Remember what they don’t like (e.g., talk during massage = no-go 🚫)

• Ask follow-up questions like, “How did your skin react to last month’s peel?”

✨ Step 3: Deliver a Post-Visit Glow-Up

Send:

• A thank-you message with a tailored product tip

• A rebooking link with an exclusive bonus (like “VIP Glow Booster” add-on)

• A birthday or "Clientversary" surprise 🎁

✨ Step 4: Give Them VIP Status… Literally

Create a “Glow Club” or “Luxe Loyalty” program:

• Early access to new treatments

• Invite-only events

• Surprise product drops

• Bonus upgrades after X number of visits

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

🧠 Glowelle Lesson: People don't remember what you do…

They remember how you made them feel.

The real flex in luxury isn’t just marble floors and eucalyptus towels.

It’s emotional loyalty. The kind that can’t be discounted, duplicated, or DMed.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew