✨Why Your Best Client is Already in Your Chair

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

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✨ In Today’s Issue…

We dive into why nurturing your current clients is the luxury marketing strategy no one is talking about (but should be). 💡

Bold Truth: Chasing New Clients is a Trap 🧲

Everyone loves a fresh face… until they realize it costs five to ten times more to attract a new client than to keep an existing one.

Think of it this way:
Spending on ads to “catch” new clients is like booking a table at a Michelin-star restaurant and only staying for the breadsticks.

High-effort. Low return.

Instead, the real magic?
Creating an experience so good, they never want to leave.

Let Me Tell You a Story, Darling 💅

A spa in Aspen (we’ll call her Lumière Lounge) spent $7,500/month on ads targeting women ages 28–45 with a disposable income and a skincare obsession.

Bookings spiked for a month.
Then? Crickets.

Meanwhile, her loyalists—women who had been coming for years—got nothing but a stale “Happy Birthday” email with her logo slapped on top.

Sound familiar?

She paused ads. Reallocated that budget into a client retention journey.

Here’s what she did:

• Surprise & delight gifts 🎁

• A "VIP Only" upgrade menu

• Aesthetic reminder texts with her signature scent as a memory trigger (genius, right?)

• A bi-weekly email that felt like a handwritten letter from a friend

Results in 90 days?
📈 38% increase in rebookings
💸 $42,000 increase in recurring revenue
❤️ Clients calling her spa their second home

And not a single new client in sight.

The Step-By-Step: Turning Clients Into Lifers 🌱

1. Roll Out the Red Carpet—Again and Again

Make every visit feel like the first-class lounge.
Even a regular foot massage can feel elite with:

• Custom playlists

• Personalized tea selection

• Handwritten thank-you cards

2. Email Like You Mean It 💌

No more "10% off facials this week."
Boring.

Instead, write like you're inviting them into a secret society of skin whisperers.
Use:

• Behind-the-scenes tips

• VIP sneak peeks

• “We miss you” reactivation emails that feel human

3. Surprise Is the New Sexy 😏

When’s the last time a client gasped at your generosity?

Try this:

• Gift them a bonus service they weren’t expecting

• Upgrade their treatment without being asked

• Mail them a luxury sample just because

4. Map the Journey Like a Five-Star Resort 🗺️

Plot the next step for them—before they even think of it:

• After facial → suggest monthly membership

• After massage → offer skincare analysis

• After membership → invite to exclusive launch events

No guesswork = no wandering.

What It All Adds Up To 💎

Isabella, here’s the truth luxury spa owners know but rarely live by:
Retention isn’t a backup plan. It’s the business model.

Here’s why:

• Existing clients spend 33% more than new ones

• They're 50% more likely to try new services

• They generate word-of-mouth that no ad can buy

Most spa owners keep chasing after the next new client like it’s their ex-boyfriend’s validation.

But not you.

You’re building a brand. A legacy.
Not a Groupon coupon mill.

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

The Glowelle Lesson?

✨ Don’t be the best-kept secret in your city.
Be the can’t-live-without-you luxury experience.

Your clients already adore you—remind them why every single week.

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew