Why Your Spa Doesn’t Need More Leads... Just This

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive Into...

The art (and science) of creating an automated lead nurturing system so elegant, it feels like each message was handwritten by a concierge with a British accent and a velvet clipboard.

How 433 Investors Unlocked 400X Return Potential

Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.

Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

No wonder 10K+ everyday people are taking the chance on Pacaso.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Invest While You Still Can

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

🍾Storytime: The Spa That Ghosted Its Own Clients

A luxury spa in Palm Beach had everything:

• Designer robes.

• Champagne facials.

• A waiting list on Saturdays.

But they had one silent killer: 🧟‍♀️ cold leads.

New inquiries came in from Instagram, their website, and email opt-ins... and then?

💨 Crickets. No system. Just hopes and prayers.

Until they built an automated Luxe Loop—a follow-up email and text flow that booked more appointments in one month than their front desk did all year. (No offense to Amy at reception.)

💌 So What’s the Luxe Loop, Exactly?

The Luxe Loop is a custom email and SMS system that:

• Greets new leads like VIPs

• Sends nurturing messages (that don't scream sales)

• Follows up without being clingy

• Converts inquiries into long-term clients 💳

And best of all?

It runs in the background while you focus on doing what you love—making people feel beautiful.

✨ How to Build Your Luxe Loop (Step-by-Step)

Step 1: Capture Every Lead Automatically

Set up a form on your website or booking tool that collects:

• Name

• Email

• Phone number

• Service interest

• Skin concerns (optional but powerful)

✨ Pro Tip: Use Typeform or Aesthetix CRM to make it look and feel elegant.

Step 2: Create a 5-Part Email Series That Feels Like a Love Story

Here’s the glow-up sequence:

Email 1 – “Welcome to the Inner Circle”

• Welcome them like they just stepped into the spa

• Give them a peek at what makes your spa different

• Soft CTA to book

Email 2 – “Your Skin Called”

• Offer an insider tip or skincare secret

• Link to a blog or service

• CTA: “Want a personal skin plan?”

Email 3 – “Why Our Clients Keep Coming Back”

• Share a raving review or story

• Make it feel like they’re missing out

• CTA: Join the VIP club or membership

Email 4 – “Before You Book, Read This”

• Bust a myth or common fear (price, downtime, etc.)

• CTA: Schedule a no-pressure consultation

Email 5 – “Your Invitation to Glow”

• Limited-time incentive (NOT a discount—think add-on or exclusive gift)

• CTA: Final push to book

Step 3: Automate Follow-Up Texts (with Polish)

You’re not sending “Hey, just checking in 😬”

You’re sending:

Use tools like:

• Aesthetix CRM

• HighLevel

• Klaviyo (for elegant automations)

Step 4: Use Tags to Segment Clients

This is your little black book.

Tag them based on:

• What they were interested in

• If they opened/clicked emails

• If they booked or ghosted

Now you can send reminders and promos that feel custom, even if they’re automated. 🥂

Step 5: Track, Tweak, Repeat

Data is sexy.

Look at:

• Open rates

• Clicks

• Booking conversions

• Drop-off points

Tweak what’s not working. Double down on what is.

✨ And remember: consistency > complexity.

🎓 The Glowelle Lesson

Automation isn’t cold—it’s the warmest thing you can do for your business and your clients.

It gives them timely, relevant info in a beautifully branded way—without relying on overworked staff or your memory after a 10-hour day.

You’re not automating to do less.

You’re automating to serve better.

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

The spa that thrives isn’t the one with the prettiest treatment room—it’s the one that knows how to follow up without sounding desperate.

Lead nurturing is the secret sauce behind the brands clients don’t just book... they brag about.

So let your competition chase leads.

You're going to groom them. 👠

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew