You’re Ignoring the Only People Who Actually Want to Buy From You

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue…

We dive Into… why your quietest clients might be your biggest source of revenue—and how to reawaken them without sounding desperate.

👀 Bold Truth First:

You don’t need more leads.
You need to love the ones you’ve already got. 💅

There’s a list hiding in your booking system, email platform, or scribbled notebooks.
People who paid, loved the service… and disappeared.
Not because they didn’t like you.
But because life happened—and you never followed up.

That list?
💰 It’s your untapped goldmine.

🥂 A Story From the Quiet List

One spa we worked with had over 2,000 clients in their database.

Guess how many they were actively marketing to?

Twelve.
(Twelve. As in, you could seat them all at a dinner party.)

When we dug into their “inactive” clients—those who hadn’t booked in 6+ months—we sent a simple, luxe-feeling reactivation email.

In 3 days:

• 43 clients rebooked

• 11 signed up for a new membership

• 1 even sent in a thank-you note for the reminder 😳

Moral of the story?

Silence ≠ disinterest.
People just need a nudge wrapped in velvet.

✨ Here’s How to Tap the Goldmine

1. Create a “Missing You” List

Pull up everyone who hasn’t booked in:

• 90 days (for monthly services)

• 6 months (for quarterly services)

• 12 months (for once-a-year clients)

✨ Bonus: Look for high-ticket buyers who only came once.
These are your “One-Hit Wonders.”

2. Craft a Luxe Reactivation Campaign

Here’s the framework:

💌 Subject Line:

💬 Body Copy Tips:

• Keep it short and warm—not salesy.

• Personalize it with their first name or past service.

• Offer something elevated, not discounted. (Think: a complimentary add-on, private appointment time, VIP early access.)

✨ Example:

3. Automate + Repeat

Set up a recurring “check-in” email:

• 90-day no-booking follow-up

• 6-month “VIP Update”

• Birthday & anniversary triggers

• “We miss you” reactivations

🛠 Tools:

• Aesthetix CRM

• Mailchimp, Klaviyo, or Flodesk

• Google Sheets (yes, that works too)

4. Text > Scroll

Pair your email with a short, elegant SMS:

People love a fast tap.
Especially if it feels exclusive.

💡 The Glowelle Lesson

The most luxurious marketing move isn’t shouting louder.
It’s whispering in the ear of someone who already loves you.

Forget the cold leads.
Forget the algorithm.
Your past clients are warm, ripe, and just waiting for the door to reopen.

So open it. With grace. And a glass of sparkling water with cucumber.

🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

“It’s easier to warm a cooled heart than melt a frozen one.” 🧊❤️‍🔥

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew