🧠Your Best Salesperson Isn’t on Your Payroll... Yet

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Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.

Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes

✨ In Today’s Issue we dive…into why most spa teams aren’t closing sales—not because they’re bad—but because no one trained them to sell

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💥 Bold Truth:

Great skincare doesn’t sell itself. People do.

Most medspa teams are stacked with skilled estheticians, injectors, and front-desk charmers.

But guess what most of them didn’t sign up to be?

👉 Salespeople.

And therein lies the quiet crisis:
You’ve built a luxury experience—but your team doesn’t know how to convert interest into income.

🧴 A True Story from the Treatment Room

Let’s rewind to a real medspa in California. Picture this:

A client gets a glowing Hydrafacial and casually asks,
“Should I be using a serum like this at home?”

The esthetician blushes and mutters something about maybe trying the travel kit up front.

Sale lost. Confidence shaken. Opportunity? Gone.

Now imagine if she’d been trained to say:

Same moment.
Different outcome.
$197 retail sale—closed without being pushy.

🎯 Step-by-Step: How Sales Training Pays for Itself

Let’s break it down like we’re exfoliating a congested T-zone:

1. Confidence Creates Conversions

When your team understands why clients hesitate, they’re better at offering solutions—without sounding like a used car pitch.

💡 Pro Tip: Teach phrases like:

• “Let me show you what I’d recommend based on what we did today.”

• “Most clients love this in-between treatment.”

2. Selling = Serving (When Done Right)

Sales isn't about pressure—it’s about prescription. Clients trust your team’s expertise. Teach them to offer solutions like a wellness plan.

💡 Example:
“Want to make sure those results last until your event next month? We can book your touch-up today and keep you glowing.”

3. Upsells Should Feel Like Upgrades

Your front desk should be trained to spot the add-ons that feel indulgent, not pushy.

✨ “Would you like to add an oxygen dome today? It’ll really boost the serum we used.”

✨ “Most of our VIP clients pair this with LED light for longer-lasting results.”

4. Scripts Set You Free (Not Stiff)

A lot of spa staff avoid selling because they don’t know what to say. When you give them phrases, posture, and permission—it becomes second nature.

It’s not about memorizing lines.
It’s about creating rituals that lead to revenue.

💼 Let’s Talk ROI

Sales training doesn’t cost—it pays.

Here’s what happens when your team sells like pros:

• 📈 Increased Retail Sales: Even a 10% bump in product attachment rates can add thousands a month.

• 💳 More Rebookings: Clients who feel seen, served, and guided are 3x more likely to prebook.

• 🛍️ Membership Growth: A confident team knows how to offer VIP packages like they’re offering champagne—not a Costco sample.🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster

🧠 The Glowelle Lesson

You don’t need to fire your front desk or hire a commission-hungry closer. You just need to train your team to sell with soul.

When your staff sells with confidence and care, revenue follows. So does loyalty. So does ease.

The spa becomes more than a space—it becomes a system that supports you and your clients

NEED HELP RIGHT NOW?

Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.

1. Watch our Luxury Spa Growth Series: 3 Free Videos

2. Order my Free Book: Strategic Loyalty

3. Order The Growth Accelerator Kit:

   It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.

   ➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.

Keep Glowing
✨The Spark Crew