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- 💸 Your Spa is Bleeding Money, If You Don’t Know This Number
💸 Your Spa is Bleeding Money, If You Don’t Know This Number
The wildly ignored number that's silently draining profits from luxury spas.
Ava Prescott
October 14, 2025
In partnership with
Welcome to another issue of the Glowelle Spark — your go-to newsletter for smart, sustainable spa growth.
Each edition is crafted to share practical, proven strategies that elevate client loyalty, boost revenue, and create a more elegant & profitable business behind the scenes
✨ In Today’s Issue…
We dive Into…
How spa owners are unknowingly overspending on marketing—and what to do before your bottom line gets Botoxed into oblivion. 💉
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Have you watched the 3-part video series Luxury Spa Growth yet?
Learn how top spas are turning one-time visits into lifetime VIPs by clicking here! 💌
🧨 Bold Truth Bomb:
Most luxury spa owners have no idea how much it costs them to get a new client.
And worse?
They’re running ads, hosting events, and throwing discounts like confetti 🎉... without knowing if it’s even working.
That’s like ordering Dom Pérignon for every guest but forgetting to charge for the bottle. 🍾
🛁 True Story from the Treatment Room
One spa owner in Los Angeles was spending $4,000/month on Facebook ads. Bookings were coming in, so she thought it was working... until we ran the numbers:
Cost per lead: $37
Cost per booked appointment: $114
Cost per client who actually returned: $618
She was losing money with every “new” client.
Her words?
“I thought I was growing. I was just getting busier and broker.”
Let that marinate like a seaweed wrap. 🌿
💡 What Is Customer Acquisition Cost (CAC)?
Your CAC is how much it costs to bring in a single new client. It's the total marketing spend (ads, software, promo events, influencer gifts, etc.) divided by the number of new clients that month.
Example:
If you spent $2,000 in September and got 20 new clients:
📈 $2,000 ÷ 20 = $100 CAC
Simple math. Big impact.
✨ The 4-Step Glow-Up Plan
1. Track Every Dollar
🧾 Total your monthly spend on marketing. Include:
Ads (Google, Facebook, etc.)
Events or pop-ups
PR or influencer gifting
Software tools
Staff bonuses tied to new clients
2. Count Your Newbies
📊 Count how many first-time clients came through that month. Not returning guests—just fresh faces.
3. Do the Math
🧮 Divide spend by new clients. Voilà—your CAC.
4. Ask the Magic Question
👉 “Is this client worth it?”
Compare your CAC to your Client Lifetime Value (CLTV). If you spend $150 to acquire a client who only spends $100... it’s time for a strategy facial. 🧖♀️
🎥 Click HERE To Learn How To Tap Into Your Spa’s Goldmine – And Experience A New Way to Scale Faster
👑 The Glowelle Lesson?
Luxury doesn’t mean mindless spending.
Knowing your CAC lets you:
✅ Cut what’s not working
✅ Double down on what is
✅ Boost your bottom line with confidence
And here’s the thing...
The most successful spas don’t just track their bookings.
They track their profits per booking.
Because being “booked and busy” means nothing if you're secretly broke and burnt out. 🔥
NEED HELP RIGHT NOW?
Here are three actionable steps you can take today to boost your profitability and maximize the potential of your existing customer base.
Order The Growth Accelerator Kit:
It's the science of transforming a first-time visitors into lifetime VIPs who book regularly, spend more, and refer others to your spa without being asked.
➡️ It's a proven system that works specifically for premium spas, even if you've tried "everything" before.
Keep Glowing
✨The Spark Crew